Only In Canada - Integrated Campaign

Every month, limited-edition sneakers are released only in the United States, frustrating Canadian shoe-collectors. However, the new 574 Woods Pack is exclusive to Canada. To promote this fact, New Balance handed out a pair to everyone in the tiny, rural community of Canada, Kansas.

Recognition:

Luerzer's Archive Magazine - x4, Promo Awards - Silver x1, Featured on: Creativity-Online, Complex