Advil helped Canadians who love to game, play at their best by optimizing their in-game settings to avoid headaches.

Advil Head Settings was developed to educate and help the gaming community to play the games they want to play at their best. Collaborating with cognitive scientist Dr. Seamas Weech and popular Canadian gamer Michael Tash, Advil worked to develop the Advil Head Settings guides, using response data from a qualitative study conducted and findings from neuroscience literature. 

Recognition:

Cannes Lions - Shortlist x1

The Drum Awards - President Award x1, Gold x1

ADCC - Bronze x4

Marketing Awards - Bronze x2

Atomic Awards - Bronze x1

Strategy Awards - Silver x1