Allegra partnered with Andretti Global racer – Indy 500 champion and allergy sufferer Marcus Ericsson – and his lightning-fast pit crew to create the Allegra Pit Shop. The first-of-its-kind pit shop challenge rewarded fans for staying non-drowsy.

Recognition:

LIAA - Creativity in PR, Bronze Winner x1

PR Week Global Awards - Event Activation, Best of Category

Clio Health - Bronze x1

Clio Sports - Shortlist x1

Marketing Awards - Shortlist (Result Pending)